The History Of Pizzerias
Pizza is sold in virtually every country of the world and is one of the most popular foods in the world. Even in countries with no history of eating Western food, pizza is an instant hit. North Korea is a good example of this phenomenon. In 2009, the first pizzeria opened in Pyongyang and it was an immediate runaway success.
The world’s first pizzeria opened in 1830 in Naples, Italy. It was called the Pizzeria Brandi and is still in business today. Raffaele Esposito invented the Margherita there in 1889, in honour of Margarita of Savoy the queen of Italy. It was made of mozzarella, basil and tomato sauce to reflect the colours of the Italian flag.
Gennaro Lombardi opened the first American pizzeria in Little Italy, Manhattan in 1905. He originally opened the premises as an Italian grocery store in 1897, but installed a pizza oven in 1905 and gave over part of the premises to a pizzeria. The pizzeria closed in 1984, but Lombardi’s Grandson opened a new pizzeria just down the street from the original, in 1994. It is also called Lombardi’s.
Pizza was not sold to the public in the UK until the early 1930s. The first record of a restaurant selling pizza was Olivelli’s, which opened in 1934 in Store Street, London, WC1. There were already a few Italian restaurants in London, but none can prove that they sold pizza prior to 1934. In 1993, Giovanni Salamone renovated and re-opened the property as a restaurant called Pizza Paradiso Olivelli. It became the first in his chain of pizzerias. There are currently 3 shops in the chain. In addition, the company is now opening Cafee Deli Paradisco shops too.
The biggest chain of pizza restaurants in the world, Pizza Hut, did not begin trading until 1958. Frank and Dan Carney opened their first pizzeria in Wichita, Kansas; by 1972, they had 1,000 outlets. In 1973, they went international, opening restaurants in Canada, Japan & the UK. The first Pizza Hut in the UK opened in Islington, London.
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